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Our Story

Who we are, how we started and what we stand for.

Our Story

From The Beginning

Disillusioned with the structured, traditional wedding ‘uniform’ that dominated the market, Megan Ziems set out to change the bridal industry. She believed that quality shouldn’t be dictated by a price tag, and that a woman shouldn’t be forced to sacrifice style for comfort. She thought that the brides of today deserved better than average…​

And so, in 2010 began the story of Grace Loves Lace. Since then, our team has created a whole new perspective on bridal dressing and have been designing gowns we want women to feel confident and empowered in. Our handmade gowns are all about effortless luxury, quality and style. We design gowns that have soul, originality and authenticity.​​​

​​“The woman we design for is at the core of everything we do. She is effortlessly sophisticated, captivating, down to earth, sexy and authentic. She’s warm as the Spanish sun and cool as the Californian night. The GLL woman has morals and values – she knows exactly what inspires and motivates her.”​

Our Head Office and production facility is based in Burleigh Heads, Australia, a creative hub south of the Gold Coast on the Queensland border. We now also have a regional office in Dallas TX to service our growing presence in the USA. Starting as a bridal e-commerce only brand (it was revolutionary at the time!) we have since grown our retail footprint across four continents and ship our gowns to over 80 countries world wide.  ​

You know a brand has reached cult status when a dress receives more than 2.5 million re-pins on Pinterest!

Brides magazine

We've Been Awarded For...

Handmade in Australia

Our gowns are handmade in Australia, just for you. We don't mass produce and we don't out source our manufacturing. We pride ourselves on our attention to detail and craftsmanship with all of our design, quality control and dispatch being carefully managed in-house.

Order Online

GRACE started as an online store, and it remains the only place to buy an authentic gown outside of our physical showrooms. We continue to work hard to provide an exceptional online experience hand-in-hand with our expert team of online stylists who are available around-the-clock to help you with your styling needs.

Luxury Fabrics

Above all, we believe in two things: high quality, luxurious, sustainably sourced fabrics and ethical, handmade manufacturing. We only use the finest laces, silks, embroideries and trims and proudly uphold our reputation for being the best at what we do.

Our Gowns

Our gowns are crafted for comfort and movement. Our designs are all created by Founder Meg and Head Designer Rosie and brought to life by our in-house production team. We introduced an innovative and modern way of designing and constructing wedding dresses. We steer clear of boning or corsetry and opt for'stretch' instead - designing unique silhouettes which allow you to move, laugh and dance, freely. Our award-winning gowns work with your body, not against it.

Our Showrooms

Stepping into our luxurious GRACE showroom is an experience you won't ever forget. Private rooms, gorgeous interiors and our signature award-winning down to earth friendly one-on-one service allows us to tailor your experience to suit your needs. Our showrooms are designed to feel like an extension of our Founder Meg's home, and we want to make you and your guests feel truly welcome and comfortable which is why we don't charge for appointments and we say heck yes to lots of photos.

Real reviews, from real brides.

I purchased my gown online (everybody thought I was crazy) but it was so smooth sailing! I had my mum take my measurements, e-mailed them in to Grace Loves Lace and ta-da…I had my dress 3 months later. My gown fit perfectly and communicating with the GRACE stylists half way across the world was an absolute breeze!


Vogue Paris

September 2020

For 2021, Grace Loves Lace is back with a collection of fairy-tale wedding dresses. Under the guise of designer Megan Ziems, 11 models have come to life (out of the 50 she originally had in mind) for a wardrobe called “Elysian”. Inspired by poetry, music and the arts, this Grace Loves Lace collection offers wedding dresses with ultra-worked…


Brides magazine

September 2021

Beautiful, confident, excited, comfortable,” declares Megan Ziems, founder of Grace Loves Lace, when asked how a wedding gown should make a bride feel. Uncoincidentally, those words also best describe the brand’s new collection, which features an eclectic mix of romantic, sophisticated and effortless gowns along with unique and modern accessories.



From the start in 2010, she’s been aninnovator in the bridal attire industry, defyingthe standards from all angles…It seems thatbrides understand what Grace Loves Lacestands for. “The wedding dress is sorepresentative of you as a bride, but it’s alsoa one-off purchase,” Ziems says. “Womenreally connected with what we were talkingabout with theLumi—what their contributioncan be to the world when buying theirwedding dress.”​

Our Purpose

The why behind what we do and our ethical manufacturing processes.